{"id":8629,"date":"2024-10-24T01:08:16","date_gmt":"2024-10-24T01:08:16","guid":{"rendered":"https:\/\/www.expedia.com.sg\/newsroom\/singapore-tourism-board-renews-partnership-with-expedia-group-to-boost-tourism-growth-and-foster-digital-innovation-2\/"},"modified":"2024-10-24T01:42:25","modified_gmt":"2024-10-24T01:42:25","slug":"singapore-tourism-board-renews-partnership-with-expedia-group-to-boost-tourism-growth-and-foster-digital-innovation-2","status":"publish","type":"post","link":"https:\/\/www.expedia.com.sg\/newsroom\/singapore-tourism-board-renews-partnership-with-expedia-group-to-boost-tourism-growth-and-foster-digital-innovation-2\/","title":{"rendered":"Singapore Tourism Board renews partnership with Expedia Group to boost tourism growth and foster digital innovation\u00a0\u00a0"},"content":{"rendered":"\n<p><strong>24 October 2024, <strong>SINGAPORE<\/strong> \u2014<\/strong> The Singapore Tourism Board (STB) and Expedia Group, one of the world\u2019s largest travel technology companies, have signed a multi-faceted Memorandum of Understanding (MoU), marking a significant step towards advancing tourism development.<\/p>\n\n\n\n<p>In a private ceremony, STB\u2019s Assistant Chief Executive, International Group, Ms. Juliana Kua, and Expedia Group\u2019s Mr. Greg Schulze, Chief Commercial Officer, exchanged documents of mutual support and commitment for a strategic partnership.<\/p>\n\n\n\n<p>Aimed at bolstering STB\u2019s forecast of 15 to 16.5 million tourist arrivals and S$27.5 to S$29 billion in tourist spending and enhancing Singapore\u2019s tourism landscape, the multi-year partnership will see both organisations collaborating in three strategic initiatives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Joint marketing campaign:<\/strong> Both parties will embark on an Expedia Group Media Solutions global marketing campaign aimed at increasing visitor arrivals and expenditure while promoting Singapore\u2019s unique and captivating tourism experiences across key international markets.<\/li>\n\n\n\n<li><strong>Leveraging Expedia Group\u2019s transformative technology: <\/strong>By leveraging Expedia Group&#8217;s technology, STB will partner Expedia Group to spearhead innovative approaches to engage travellers and enrich their Singapore experience.<\/li>\n\n\n\n<li><strong>Supporting Singapore&#8217;s Travel Industry: <\/strong>Both partieswill explore ways to enhance the distribution and marketing of Singapore as a destination through collaboration with tourism partners and initiatives to share knowledge and resources.<\/li>\n<\/ul>\n\n\n\n<p>\u201cExpedia Group is proud to <a>once again join forces<\/a> with the Singapore Tourism Board in our mutual goal of enhancing travel experiences for both new and returning visitors to Singapore. This partnership allows us to <a>leverage<\/a> our industry-leading travel media network backed by our robust first-party data to bring the world to Singapore,\u201d said Mr. Greg Schulze, CCO, Expedia Group.<\/p>\n\n\n\n<p>\u201cWe are delighted to embark on a strategic partnership with Expedia Group as collaborating with like-minded partners is integral to STB\u2019s approach to destination promotion. Expedia Group\u2019s innovative technology and our combined marketing initiatives will strengthen our engagement with travellers and increase destination mindshare, which will in turn drive visitor arrivals and spending,\u201d said Ms. Juliana Kua, Assistant Chief Executive, International Group, Singapore Tourism Board.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1282\" height=\"855\" src=\"https:\/\/www.expedia.com.sg\/newsroom\/wp-content\/uploads\/2024\/10\/STB-EG-2-002.jpg\"\" alt=\"\" class=\"wp-image-8623\" style=\"width:537px;height:auto\" srcset=\"https:\/\/www.expedia.com.sg\/newsroom\/wp-content\/uploads\/2024\/10\/STB-EG-2-002.jpg 1282w, https:\/\/www.expedia.com.sg\/newsroom\/wp-content\/uploads\/2024\/10\/STB-EG-2-002-300x200.jpg 300w, https:\/\/www.expedia.com.sg\/newsroom\/wp-content\/uploads\/2024\/10\/STB-EG-2-002-1024x683.jpg 1024w, https:\/\/www.expedia.com.sg\/newsroom\/wp-content\/uploads\/2024\/10\/STB-EG-2-002-768x512.jpg 768w\" sizes=\"auto, (max-width: 1282px) 100vw, 1282px\" \/><\/figure><\/div>\n\n\n<p><strong>About the Singapore Tourism Board<\/strong><\/p>\n\n\n\n<p>The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore\u2019s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.<\/p>\n\n\n\n<p>More: <a href=\"http:\/\/www.stb.gov.sg\">www.stb.gov.sg<\/a> or <a href=\"http:\/\/www.visitsingapore.com\">www.visitsingapore.com<\/a> | Follow us: <a href=\"https:\/\/www.linkedin.com\/company\/singapore-tourism-board\">STB LinkedIn<\/a>, <a href=\"https:\/\/www.facebook.com\/STBsingapore\">STB Facebook<\/a> or <a href=\"https:\/\/www.instagram.com\/stb_sg\/\">STB Instagram<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>24 October 2024, SINGAPORE \u2014 The Singapore Tourism Board (STB) and Expedia Group, one of the world\u2019s largest travel technology&#8230;<\/p>\n","protected":false},"author":5,"featured_media":8636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151],"tags":[],"companies":[73,102],"locations":[74],"class_list":["post-8629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","companies-expedia","companies-expedia-group","locations-singapore","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.expedia.com.sg\/newsroom\/wp-json\/wp\/v2\/posts\/8629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.expedia.com.sg\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.expedia.com.sg\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.expedia.com.sg\/newsroom\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.expedia.com.sg\/newsroom\/wp-json\/wp\/v2\/comments?post=8629"}],"version-history":[{"count":2,"href":"https:\/\/www.expedia.com.sg\/newsroom\/wp-json\/wp\/v2\/posts\/8629\/revisions"}],"predecessor-version":[{"id":8637,"href":"https:\/\/www.expedia.com.sg\/newsroom\/wp-json\/wp\/v2\/posts\/8629\/revisions\/8637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.expedia.com.sg\/newsroom\/wp-json\/wp\/v2\/media\/8636"}],"wp:attachment":[{"href":"https:\/\/www.expedia.com.sg\/newsroom\/wp-json\/wp\/v2\/media?parent=8629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.expedia.com.sg\/newsroom\/wp-json\/wp\/v2\/categories?post=8629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.expedia.com.sg\/newsroom\/wp-json\/wp\/v2\/tags?post=8629"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.expedia.com.sg\/newsroom\/wp-json\/wp\/v2\/companies?post=8629"},{"taxonomy":"locations","embeddable":true,"href":"https:\/\/www.expedia.com.sg\/newsroom\/wp-json\/wp\/v2\/locations?post=8629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}