About 'Women in Capes'
Empowering Women to Access the Power of Travel
The Women with Capes campaign aims to send out a positive message to women who dream of the horizon but need a little encouragement to get there.
We are still in a time when women are being told they shouldn’t travel alone and couldn’t explore the world for themselves. Our “Women with Capes” campaign showcases real women, with diverse profiles, who prove the opposite. They have embraced their own agency, gone out and seen the world, and have richer lives for it. We are privileged to have these 10 strong women share their stories of adventure, self-discovery and growth -- all unlocked from choosing to travel.
Expedia as a platform allows people the flexibility to design their own trips, their way. That includes women. We want to give some encouragement to women to realise if they want to travel, they can. ‘Women with Capes’ celebrates the joys of travel, but makes no illusion of its challenges (as women). These real-life voices acknowledge the challenging situations they’ve overcome, and how that in fact empowered and shaped them.
In ‘Women with Capes’, the women’s stories are presented visually through the artwork of 3 talented female illustrators - Marie Toh from Singapore, Ellen Winata from Singapore and Lihua Wong from the UK. Each of them interpreted the women’s stories and brought them to life in their own way.
Travel of any kind is always fun and exciting but traveling the world solo is an education in itself. Excitement, drama, and personal growth are there for anyone who wants to wander out of the tourist comfort zone.
Expedia Group + Women
Commitment to Gender Balance in the Workplace
At Expedia Group, we believe success stems from an inclusive and diverse environment that fosters equity and opportunity. Expedia works towards overall gender balance and fairness, aims for 50:50 gender representation in leadership, and want to ensure that both genders are encouraged to progress and evolve themselves to the fullest.
Within Expedia Group, we have made progress on several initiatives to improve gender balance and better facilitating for women in the workplace. For instance, Expedia Group provides training to leaders to remove “unconscious biases”. We have a women’s affinity group to increase awareness of women’s leadership initiatives and opportunities for career development. And we’ve improved support and flexibility for new parents.
Read more about Expedia Group’s gender balance commitments here.
WELL - Women at Expedia
Leading and Learning
The Singapore chapter of “Women at Expedia, Leading and Learning Singapore” was launched in 2015. The main mission WELL, is to empower female executives in the office to fulfil their full potential in the workplace. One of the women featured in this campaign, Shyn, co-leads the Singapore chapter of WELL.
Through WELL Singapore, we raise awareness about common corporate issues, equip employees to address them, and anchor conversations around professional development, people management and leadership. Our hope is that every employee at Expedia is empowered to do their best work.
Expedia’s Social Service Partnerships
Supporting local services
At Expedia Singapore, we work with two local social service organisations; AWARE and Daughters of Tomorrow. Both charitable organisations raise public awareness on the challenges faced by women in society, such as harassment, domestic violence, and single parenthood. They also offer support to women facing such situations.
When we have events at the Expedia Singapore office, we often engage the women of Daughters of Tomorrow as caterers, as a way to support them on an ongoing basis.
Expedia Singapore recently launched an initiative called “Expedia Early Explorers”, which hopes to inspire children to explore the world, and encourage diversity and inclusion from a young age.
Expedia employees engage children through meaningful activities that introduces the world through the 5 senses, such as learning basic greetings in Japanese, recognizing famous landmarks in Thailand, being introduced to traditional Korean dance, and building a model of the Eiffel Tower with ice cream sticks.
This initiative aligns perfectly to Expedia Group’s mission of “bringing the world within reach”, and contributes towards addressing to United Nations Sustainable Development Goals, which are Gender Equality and Reducing Inequalities.