Insa-dong

Seoul
Insadong featuring shopping and a city as well as a small group of people
This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relatively peaceful area of Seoul where there are many teahouses and art galleries. 

The main street, Insadong-gil, was once a stream that divided two towns. These ended in “In” and “Sa”, and were added to the word dong (neighbourhood) when they finally joined. During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study. The artistic community has remained and today the main thoroughfare offers 700 metres (2295 feet) of shops selling crafts and pottery. 

Insadong is also the best place in Seoul to get your hands on the traditional attire called hanbok and handmade hanji writing paper. Items on sale around Insadong vary greatly in value. You can pick up anything from cheap souvenirs to antique ceramics costing thousands of dollars. Visit the oldest book store in Seoul.

There are approximately 100 art galleries in and around Insadong. Hakgojae Gallery is a modern space exhibiting both traditional and contemporary art. The Gana Art Gallery has the one of the largest floor spaces in South Korea. Both attract local and international art aficionados.

Most of Insadong’s teahouses are found simply by exploring the winding alleyways that branch off Insadong-gil. Here, you’ll be offered all number of tea blends, as well as specialty dishes such as green tea flavored tiramisu. 

Spend some time admiring the area’s architecture. You’ll find old buildings with structures dating back to the 14th century, as well as temples, churches and contemporary glass galleries.

Insadong is accessible by subway. Get off at Anguk. Shops and galleries are open daily. Opening times vary, but are generally from mid-morning to evening. On weekends, vehicles are banned from driving down Insadong-gil, when stalls offering everything from candy to fortune telling are set up. Visit on a Saturday or Sunday to soak up the lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

AMID HOTEL SEOUL
AMID HOTEL SEOUL
4 out of 5
38, Insadong 5-gil, Jongno-gu, Seoul, Seoul
The price is S$147 per night from 14 May to 15 May
S$147
per night
14 May - 15 May
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9/10 Wonderful! (158 reviews)
"We stayed in 5 different hotels during our visit to South Korea. Of the 2 in Seoul, Amid was easier to identify and get to. It was very safe as the Jongno police station was across the street. We walked to Insadong shopping within minutes, and Ikseondong food in about 10 minutes. Plenty of everything ..."

Reviewed on 28 Apr,2024

AMID HOTEL SEOUL
Grand Hyatt Seoul
Grand Hyatt Seoul
5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is S$503 per night from 13 May to 14 May
S$503
per night
13 May - 14 May
Book a stay at this spa hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the property condition in our reviews. Popular ...
8.6/10 Excellent! (1,005 reviews)
"The staff were truly fantastic in helping us with every query and ensuring that our stay was enjoyable. The rooms were lovely, spacious and comfortable with phenomenal views"

Reviewed on 27 Apr,2024

Grand Hyatt Seoul
ENA Suite Hotel Namdaemun
ENA Suite Hotel Namdaemun
4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is S$167 per night from 13 May to 14 May
S$167
per night
13 May - 14 May
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a fitness center, and valet parking (surcharge). Our guests praise the helpful staff and ...
9.2/10 Wonderful! (2,017 reviews)
"I’ve stayed with ENA both times I’ve visited SK and I would most likely stay with ENA again whenever I’m back. The rooms are clean, the staff are super nice and helpful. It’s in a very central area so I can always go get what I need quickly. There’s plenty of food and shops nearby. There’s a bus ..."

Reviewed on 9 May,2024

ENA Suite Hotel Namdaemun
LOTTE City Hotel Myeongdong
LOTTE City Hotel Myeongdong
4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is S$207 per night from 2 Jun to 3 Jun
S$207
per night
2 Jun - 3 Jun
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (1,746 reviews)
Nice hotel in a great location in Seoul
"It was a nice hotel with a perfect location, but they did not want to give us any upgrades or any extra benefits are being a member. The air conditioner was broken and we had to call for service several times did not fix the problem. Eventually, on our last night got fixed and they gave us free breakfast ..."

Reviewed on 9 May,2024

LOTTE City Hotel Myeongdong
The Shilla Seoul
The Shilla Seoul
5 out of 5
249, Dongho-ro, Jung-gu, Seoul
The price is S$431 per night from 30 May to 31 May
S$431
per night
30 May - 31 May
Book a stay at this golf hotel in Seoul. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the breakfast and the helpful staff in our reviews. ...
9.4/10 Exceptional! (1,007 reviews)
"It could be overcrowded on weekends. If you need bed guard or any kids safety amenities, reserve on advance as they don’t have enough in stock!!"

Reviewed on 6 May,2024

The Shilla Seoul
Lotte Hotel Seoul
Lotte Hotel Seoul
5 out of 5
30, Eulji-ro, Jung-gu, Seoul, Seoul
The price is S$407 per night from 16 May to 17 May
S$407
per night
16 May - 17 May
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the breakfast and the helpful staff in our ...
9/10 Wonderful! (1,452 reviews)
"I had a wonderful stay at Lotte Hotel Seoul. The staff were friendly, helpful, and very kind. The area was perfect for my first time in Seoul as the hotel is nearby many attractions, shops, and close to public transit (if you need it!)."

Reviewed on 12 May,2024

Lotte Hotel Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Insadong showing art and interior views

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Jogyesa Temple, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Gyeongbokgung Palace. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Myeongdong featuring shopping, street scenes and a city

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Dongdaemun History & Culture Park which includes a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Namdaemun Market which includes a city, street scenes and markets

Hoehyeon-dong

While you're in Hoehyeon-dong, take in top sights like Namdaemun Market and jump on the metro at Hoehyeon Station to see more of the city.

Hoehyeon-dong


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