Done the Rijksmuseum, the canals and the stroopwafels? Time to discover Amsterdam from a completely different side. The Upside Down Amsterdam is an interactive museum where classic Dutch icons get a surprising upside down twist. We call it The New Dutch. With 25+ interactive rooms and sets, this is Europe's largest social media museum. Hang upside down in the Amsterdam metro, flex in the brand-new Golden Gym, step inside a Mondrian-inspired artwork and give your best royal wave in the Royal Room. Take a seat in your very own private jet and dive into a giant ball pit. Every room is full of optical illusions, made to play, explore and create viral photos with your friends, your date or your family. After your visit, download your photos for free and take a break in the pink Upside Down Café with the iconic Freakshake, a cocktail or a matcha. Plan around 1.5 hours for the full experience, right by the RAI in Amsterdam.