San Gimignano guards an ancient and precious treasure: Saffron, DOP-certified, recognised worldwide and protected for its unique quality and its inseparable bond with this land.

Saffron, a spice as precious as gold—our “red gold”—has the power to transform the earth into wealth and helped give rise to the iconic towers of San Gimignano.

You can experience this storey first-hand through an immersive journey that engages the senses and leads you to discover the territory through its most authentic essence: saffron and beyond, in collaboration with Acqua di San Gimignano, local master perfumers.

Immersed in a dreamlike setting among the rolling Tuscan hills at Podere Barbarella—where time slows down and life follows the rhythm of nature—an intimate and profound sensory journey begins.

Guided by your sense of smell, you will encounter the raw materials that tell the storey of this land: ancient notes, precious essences, accords deeply rooted in the history and landscape of San Gimignano.

Here, you don’t simply discover a fragrance—you create it. Through a guided path, you will shape the scent that best represents you, blending notes, emotions, and memories until you craft a unique fragrance designed just for you.

An authentic, personal, and unrepeatable experience.
A new way to carry San Gimignano with you, transforming the territory into scent, memory, and identity.