Ever wanted to be in ABBA? At WeJam, you can — even if you've never touched an instrument.
In this 90-minute session, your group forms a band and performs ABBA's greatest hits on real instruments in a professional recording studio hidden beneath a guitar shop in Camden Town.

WeJam's patented colour-coded technology means complete beginners sound incredible from the first attempt. A tablet screen in front of each musician displays simple prompts — play one note at a time and the system triggers the full complexity of the original song. More experienced players can increase the difficulty or go completely freestyle. Mixed-ability groups all play together and sound like a real band.

Every session is led by a professional musician who guides you through ABBA's most iconic tracks, runs rehearsals, and manages a final recording that every participant takes home as a digital souvenir.

The experience starts at street level. Enter Camden Guitars, tell the staff the secret phrase, and you'll be led downstairs through a hidden door disguised as a Marshall amplifier stack into your own private studio — complete with neon lights, a full stage setup, and all the instruments you need.

Each performance is scored, so you can compete with your bandmates to see who has true ABBA star potential.

WeJam is the perfect hands-on complement to ABBA Voyage. Spend the afternoon performing ABBA's hits yourselves, then head to the ABBA Arena in the evening to watch the ABBAtars do the same. Or book WeJam as a standalone ABBA experience — an immersive, creative, and genuinely unique way to celebrate the music with friends, family, or colleagues.

Ideal for ABBA fans, birthdays, hen and stag dos, team-building events, and anyone looking for something completely different in London.

Suitable for ages 8 and up. Groups of up to 8 people per session. Each group must include at least one person aged 18 or over.

This is an independent tribute experience inspired by the music of ABBA. It is not endorsed, sponsored, or affiliated with ABBA, their management, or any of the band members.