Looking for a high-impact London experience that fits perfectly into your sightseeing plans? Step into Twist Museum, London’s most immersive illusion experience, located on iconic Oxford Street.

Twist features over 80 interactive and immersive illusions designed to challenge how your brain interprets reality. This is not just a collection of optical tricks, it’s a playful exploration of colour, space, sound and perception created in collaboration with artists and neuroscience experts. This isn’t just about what you see, it’s about how you see. Twist – The Way I See Things.

Walk through immersive environments, step inside large-scale illusions and capture perspective-warping photos you won’t find anywhere else in London. Designed for children, teens and adults alike, Twist blends playful discovery with surprising insight.

Perfect for families, couples, groups of friends and curious travellers, Twist offers a fully hands-on, self-guided experience lasting around 60–90 minutes. It’s an easy addition to any London itinerary and a great indoor activity whatever the weather.

If you’re looking for something different from traditional museums and historic landmarks, Twist delivers a fresh, interactive experience that’s as thought-provoking as it is fun.

Book now and experience London with a Twist.