Discover Matsuyama, the warm-hearted castle town of Ehime, on a relaxed private day tour with your own government-licensed English-speaking guide and a private vehicle. Travelling at your own pace, you skip crowded buses and timetables and focus on what you most want to see.

Stand beneath Matsuyama Castle, one of only twelve original castles left in Japan, with sweeping views over the city and the Seto Inland Sea. Soak up the timeless atmosphere of Dogo Onsen, one of the country's oldest hot springs, whose historic bathhouse is said to have inspired the film Spirited Away. Visit the National-Treasure temple of Ishite-ji, the vivid Isaniwa Shrine, the elegant Taisho-era villa of Bansuiso, and stroll the lively Dogo Haikara arcade with its retro Botchan Train.

With a private guide and vehicle, the itinerary is flexible and fully customisable. Your guide shares the history, culture and local food of Ehime and helps with photos and tips, for an easy and memorable day in Matsuyama.