Discover the flavours of Matsuyama through a relaxed tasting experience featuring Dogo Beer, a local craft beer brand inspired by the historic Dogo Onsen area. Upon arrival, choose between two experience plans to suit your preferences. Beer lovers can enjoy a guided tasting of six different Dogo Beer varieties, comparing their aromas, flavours, colours, and brewing styles while learning what makes each one unique. Staff introduce the history of Dogo Beer, its connection to the region, and the inspiration behind its signature lineup, helping you appreciate the characteristics of each brew. Guests who prefer not to drink alcohol can select the non-alcoholic plan, which includes a soft drink and an original souvenir, making the experience enjoyable for designated drivers, families, and non-drinkers alike. The relaxed setting allows everyone to experience Matsuyama’s local beer culture at their own pace while discovering one of Ehime’s best-known craft beer brands. Whether you are a craft beer enthusiast or simply curious about regional flavours, this experience offers an accessible and enjoyable introduction to the local brewing tradition.