Get ready to explore Perugia through the eyes and stories of two visionaries: Luisa Spagnoli and Giovanni Buitoni. This itinerary takes you through the palaces, streets and places that witnessed the birth of bold ideas and unforgettable feats: starting from Luisa’s birthplace and passing by the first workshop, we will journey through the city, telling the storey of a business that also intertwines with their love storey. Corso Vannucci will serve as the backdrop to our storey about why Luisa Spagnoli is better known for her fashion house than as the creator of the Bacio Perugina. This is not just a simple walk, but a curious and fascinating journey that will transport you into the atmosphere of a bygone era and help you learn more about the Perugia that made history.
Stops on the tour:
Via Cartolari No. 16 – Luisa's birthplace
LAB – Via Alessi
Palazzo dei Priori – Giovanni Buitoni, the mayor
Luisa Spagnoli – The history of angora and the fashion house
Piazza della Repubblica store – The origins of the Bacio chocolate and the marketing successes of the 1920s and 1930s
Terrace of the covered market – Luisa's death and Perugina's global expansion.
