“Brooklyn of Korea,” Seongsu has emerged as one of Seoul’s most rapidly appreciating areas in the 2020s.

Once a neglected industrial zone until recent years, it has undergone gentrification, with many old factories being remodeled into office spaces for young startups and exhibition spaces for artists. Similar to Brooklyn, which transformed from an industrial area into a hip-hop hub and the epicentre of new culture since the 1990s, Seongsu-dong shares a strikingly similar pattern. Blending the hip sensibilities of the new generation with the charm of an old city, Seongsu offers a unique landscape, garnering attention as the hottest area, especially among the MZ generation who favour retro vibes.

Please focus on the fact that the Seongsu-dong tour is not just a history tour, but an opportunity to experience the Korean way of life and culture first-hand and become a Seoulite.