Florence

Travel Guide

Photo provided by Travel Oregon
Photo provided by Travel Oregon
Photo provided by Travel Oregon
Photo provided by Travel Oregon
Photo provided by Travel Oregon

When people talk about the dramatic cliffs, breaking waves and evergreen coastline of the northern Pacific Coast, this is what they mean.

Surrounded by state parks, scenic vistas and gorgeous drives through windy coastal roads, Florence offers a fantastic piece of Pacific Northwestern shoreline. Located along 10 miles (16 kilometres) of continuous beaches, it’s also a centre for recreational activities. Set out on a kayak at the Siuslaw Water Trail. Cut through vigorous waves on your own surfboard, just a few miles from the Sea Lion Caves. 

Try surf fishing with a weighty line to resist the breaking waves. Roll up your pant legs, grab a bucket and wade for clams during low tide. For a quieter afternoon, set a crab trap on the docks and wait for an easy catch. Relax on a beach towel and nap to the sound of waves gently lapping the sand. No matter your energy level, you will find the pace of activity that’s right for you. 

Drive south of Florence and visit the Oregon Dunes National Recreation Area to observe a dramatic contrast of landscapes. On a windy day, watch dune sands swirl under alpine tree growth sprouting on the beach. Or, head north to the Siuslaw National Forest and its vast array of wilderness trails. Bring water and a backpack to take advantage of one of the many daylong hikes in the area. 

For striking scenery, drive along Highway 101 along one of the most beautiful road trips in America. Start anywhere along the highway. The drive north or south is a breathtaking journey past forest, beach and rocky cliffs. It’s something you will remember for a lifetime. 

To get here, fly into Eugene, Oregon and drive around 70 miles (113 kilometres) east to Florence. Stay in an inland motel or in a hotel poised high atop a craggy face with waves breaking below. Rent a holiday home or set up your tent or RV at a campground. Many fall in love with the special atmosphere of Florence, returning year after year for a refreshing holiday.

Driftwood Shores Resort And Conference Center
Driftwood Shores Resort And Conference Center
3 out of 5
88416 1st Ave, Florence, OR
The price is S$267 per night from 25 Jun to 26 Jun
S$267
25 Jun - 26 Jun
includes taxes & fees
Stay at this 3-star beach hotel in Florence. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the helpful staff and the clean rooms in our ...
8.2/10 Very Good! (1,000 reviews)
"We had a beautiful view of the ocean. The workers were very friendly and helpful!"

Reviewed on 9 Jun, 2025

Driftwood Shores Resort And Conference Center
Quality Inn Florence
Quality Inn Florence
2.5 out of 5
2475 Highway 101, Florence, OR
Fully refundableReserve now, pay when you stay
The price is S$171 per night from 15 Jun to 16 Jun
S$171
15 Jun - 16 Jun
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff ...
8.2/10 Very Good! (1,003 reviews)
"Staff was friend and the area was clean."

Reviewed on 13 Jun, 2025

Quality Inn Florence
River House Inn, a Baymont by Wyndham
River House Inn, a Baymont by Wyndham
2 out of 5
1202 Bay Street, Florence, OR
The price is S$216 per night from 22 Jun to 23 Jun
S$216
22 Jun - 23 Jun
includes taxes & fees
Book a stay at this business-friendly motel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.6/10 Excellent! (1,001 reviews)
"Pleasant room close to downtown. Great view."

Reviewed on 7 Jun, 2025

River House Inn, a Baymont by Wyndham
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Sanderling Sea Cottages, Unit 2: Walk to Coast!
Sanderling Sea Cottages, Unit 2: Walk to Coast!
3 out of 5
Waldport
Stay at this 3-star cottage in Waldport. Enjoy free parking and balconies. Popular attractions Beachside State Recreation Site and Governor Patterson Memorial ...
"This is a decent little apartment right on the beach with nice views. The back sliding door windows facing the beach in Unit 2 are not clear because there is some residue of some sort on them blurring the view. Other units don't have this problem. Other than that, the proximity to the beach and views ..."

Reviewed on 31 Aug, 2024

Sanderling Sea Cottages, Unit 2: Walk to Coast!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Things to do

Reviews of Florence

4.1
Top destination
5 - Excellent
2
5 - Excellent 29%
4 - Good
4
4 - Good 57%
3 - Okay
1
3 - Okay 14%
2 - Disappointing
0
2 - Disappointing 0%
1 - Terrible
0
1 - Terrible 0%

5/5 - Excellent

Verified traveller

Old Town very nice spot to stay.

4/5 - Good

Verified traveller

Nice place

4/5 - Good

Verified traveller

Great location to explore the Oregon Dunes!

5/5 - Excellent

Verified traveller

The old Town is a brilliant place in the evening. Big selection of bars and restaurants and quaint shops. Loved it.