Florence

Travel Guide

Florence featuring a garden and heritage architecture
Florence
Florence featuring a house
Florence showing a house
Frank Lloyd Wright Rosenbaum House featuring interior views and a house

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
8.8/10 Excellent! (806 reviews)
The staff was very nice and helpful.

Reviewed on 1 Jan, 2026

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive Florence AL
Fully refundableReserve now, pay when you stay
The price is S$110 per night from 13 Jan to 14 Jan
S$110
13 Jan - 14 Jan
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the property condition ...
7.2/10 Good! (898 reviews)
The staff was absolutely amazing they're so nice they welcome you they have a good breakfast I've been staying there now 4 weeks and it's been nothing but pleasant . they are absolutely amazing. Their pet friendly and they have a large area to walk your dog. They also have a washer and dryer for ...

Reviewed on 1 Jan, 2026

Baymont by Wyndham Florence/Muscle Shoals
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
The price is S$155 per night from 19 Jan to 20 Jan
S$155
19 Jan - 20 Jan
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (762 reviews)
Room was clean, staff was friendly and helpful.

Reviewed on 25 Dec, 2025

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Florence Family Home w/ Dog-friendly Yard

Florence Family Home w/ Dog-friendly Yard

3 out of 5
Florence AL
Stay at this cottage in Florence. Enjoy a marina and air conditioning. Popular attractions Regency Square Mall and Blackberry Trail Golf Course are located ...
Florence Family Home w/ Dog-friendly Yard
Waterfront Florence Home w/ Private Dock!

Waterfront Florence Home w/ Private Dock!

3 out of 5
Florence AL
Stay at this cottage in Florence. Enjoy free parking, a marina and balconies. Popular attractions Renaissance Tower and River Heritage Park are located ...
Waterfront Florence Home w/ Private Dock!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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