Florence

Travel Guide

Florence featuring a garden and heritage architecture
Florence featuring a garden and heritage architecture
Florence which includes a house and interior views
Florence featuring a house
Florence showing a house

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

The Annual Holiday Sale

Members save up to 40% on hotels. Plan this year’s big trip and save.

Where to stay in Florence

Wilson Park Fountain Downtown Florence Alabama Spring Sunny with Two Concrete Benches on either Side

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is S$248 per night from 2 Mar to 3 Mar
S$248
2 Mar - 3 Mar
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (826 reviews)
Steph was great. Rooms were clean. The only problem was how thin the walls were. Heard everything going on in the neighbor's room.

Reviewed on 23 Feb, 2026

The Stricklin Hotel
Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place Florence AL
Fully refundableReserve now, pay when you stay
The price is S$391 per night from 11 Mar to 12 Mar
S$391
11 Mar - 12 Mar
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free parking, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. Popular ...
9.2/10 Wonderful! (761 reviews)
Price was way to high for a hotel in small town Alabama.

Reviewed on 22 Feb, 2026

Renaissance Shoals Resort and Spa
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
The price is S$165 per night from 8 Mar to 9 Mar
S$165
8 Mar - 9 Mar
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (779 reviews)
Very clean

Reviewed on 19 Feb, 2026

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Florence Family Home w/ Dog-friendly Yard

Florence Family Home w/ Dog-friendly Yard

3 out of 5
Florence AL
Stay at this cottage in Florence. Enjoy a marina and air conditioning. Popular attractions Regency Square Mall and Blackberry Trail Golf Course are located ...
Florence Family Home w/ Dog-friendly Yard
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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