Rodeo Drive

Fame, fortune and fashion all come together in this small uber-trendy area that’s one of the world’s premier shopping districts.

The Beverly Hills Rodeo Drive region can quite justifiably be described as one of the world’s premier shopping districts. Anyone venturing into this district will experience a combination of wealth, celebrity and fashion that can barely be matched anywhere on the planet.This region, littered with designer boutiques, is the number one reason among tourists for visiting Beverley Hills. If you’re interested in luxury shopping, then Rodeo Drive really has every base covered, whether you’re interested in haute couture fashion, shoes or jewellery. The most upmarket and exalted names in fashion design are merely routine here, with Gucci, Giorgio Armani, Prada, Chanel and Christian Dior prominent, along with numerous boutiques showcasing small designers. Strolling along the sun-soaked, tree-lined walkways taking in the unique atmosphere and sampling some of the world’s greatest shops is literally heaven for many people!If you haven’t packed your credit card, then there’s plenty of window shopping on offer. You don’t need to worry about sore feet either as this upmarket shopping area runs only a few blocks between Wilshire and Santa Monica Boulevard, meaning that it is easily traversed on foot.Another notable part of the district is Two Rodeo, contained within Wilshire Boulevard. This region is redolent of European café culture, with its cobbled streets and pavement cafés. There are also a few notable stores packed into this attractive district, and overall the area has the air of a traditional continental European location.There is one pastime that is also particularly popular in this neck of the woods – celebrity spotting! The Rodeo Drive area is a honeypot for the famous and infamous alike, and you may well encounter a member of the Hollywood acting elite strolling along the boulevard browsing for garments. Another excellent place to spot celebs is within the confines of the Beverly Hills Wilshire Hotel an establishment that is accurately referred to as the hotel of the stars.If you’ve absorbed the global icons’ favourite shopping haunts, the next step could be to check out their homes. The Beverley Hills Trolley Tour is particularly popular with tourists, taking visitors on an unforgettable trip from the corner of Rodeo Drive and Payton Way on a 40-minute open-air tram ride that tours some of the most exclusive and wealthy neighbourhoods of Los Angeles.Beverly Hills’ Rodeo Drive region is the perfect place to get a taste of the opulence, beauty and fashion that is synonymous with LA.