East Florence
Florence
Visit East Florence
Popular places to visit
North Alabama Medical Center
If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.
Shoals Conference Center
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
River Heritage Park
After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.
University of North Alabama
Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Blackberry Trail Golf Course
Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.
Kennedy-Douglass Center for the Arts
Enjoy an outing to Kennedy-Douglass Center for the Arts during your stay in Florence. Discover the bars and its live music while you're in the area.
Things to do
Muscle Shoals Sound Studio Tour in Sheffield Alabama
Top hotels in East Florence
Renaissance Shoals Resort & Spa
The spa attendant for our couples massage treatment my husband different.
Reviewed on 25 Mar, 2026
Residence Inn Florence Marriott
Room was clean and parking was plentiful.
Reviewed on 26 Mar, 2026
Budget Inn & Suites
The Stricklin Hotel
This hotel has NO sound proofing between rooms! That part was awful! We could hear others conversations, what they were watching on TV and LOUD snoring!! It was like they were in the same room! Just didn’t feel like we had any privacy.
Reviewed on 22 Mar, 2026
Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals
Looked absolutely nothing like the pictures. Very shady clientele everywhere
Reviewed on 23 Mar, 2026
Days Inn by Wyndham Muscle Shoals Florence
Although the outside of the facility has yet to be “Updated” the rooms were a pleasant surprise ! Staff were very courteous and breakfast was great ! A very solid 4 out of 5 stars and very reasonably priced. We’d stay there again !
Reviewed on 27 Mar, 2026