East Florence
Florence
Visit East Florence
Popular places to visit
North Alabama Medical Center
If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.
Shoals Conference Center
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
River Heritage Park
After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.
University of North Alabama
Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Regency Square Mall
You can enjoy retail therapy at Regency Square Mall during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Shoals Community Theater
You can make plans for a show at Shoals Community Theater during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Things to do

Muscle Shoals Sound Studio Tour in Sheffield Alabama
Top hotels in East Florence

Renaissance Shoals Resort and Spa
Good
Reviewed on 30 Nov, 2025

Residence Inn Florence Marriott
The room was great!
Reviewed on 29 Nov, 2025

Budget Inn & Suites
Yes and yes cleanliness
Reviewed on 7 Dec, 2025

Days Inn by Wyndham Muscle Shoals Florence
Room 140 was nice and clean. Shower head was wonderful. Bed was a little firmer than I would like but it was fairly comfortable. Breakfast was adequate for a quick bite....cereal, toast, muffins, biscuits, fried eggs, and sausage, waffles, juices and coffee. Breakfast room was very nice and clean ...
Reviewed on 13 Dec, 2025

The ColdWater Inn
Great atmosphere and a great room at reasonable price. A Gem of a Hotel!
Reviewed on 14 Dec, 2025

The Stricklin Hotel
I love this hotel. It is convenient to a load of eateries. The rooms give the feel of a studio apartment with exposed brick and beams. The staff was very nice and helpful as well.
Reviewed on 1 Dec, 2025
