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Floren Hotel

5.0 star property
Luxury hotel with free breakfast and 24-hour front desk

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Photo gallery for Floren Hotel

Front of property
1 bedroom, premium bedding, down duvets, pillow-top beds
1 bedroom, premium bedding, down duvets, pillow-top beds
Exterior
Interior entrance

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Bar
  • Parking available
  • Room service
  • Laundry

Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for Deluxe Terrace

1 bedroom, premium bedding, down duvets, pillow-top beds

Deluxe Terrace

7.0 out of 10
Good
(2 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
Separate bedroom
  • Sleeps 2
  • 1 Queen Bed

View all photos for Deluxe Room

1 bedroom, premium bedding, down duvets, pillow-top beds

Deluxe Room

8.0 out of 10
Very good
(2 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
Separate bedroom
  • 25 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Suite

1 bedroom, premium bedding, down duvets, pillow-top beds

Suite

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 33 sq m
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Business Room

1 bedroom, premium bedding, down duvets, pillow-top beds

Business Room

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Pillow menu
Renovated in 2024
Down duvet
Premium bedding
  • Sleeps 1
  • 1 Queen Bed

View all photos for Junior Suite

1 bedroom, premium bedding, down duvets, pillow-top beds

Junior Suite

9.4 out of 10
Exceptional
(3 reviews)

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 30 sq m
  • Sleeps 3
  • 1 King Bed and 1 Single Sofa Bed

View all photos for Deluxe Suite

Living area

Deluxe Suite

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 40 sq m
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Classic Room

1 bedroom, premium bedding, down duvets, pillow-top beds

Classic Room

9.6 out of 10
Exceptional
(15 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Pillow menu
Renovated in 2024
Down duvet
Premium bedding
  • 20 sq m
  • Sleeps 2
  • 1 King Bed

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About the area

Map
17 Via Panzani, Florence, FI, 50123

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.2 km
  • Cathedral of Santa Maria del Fiore - 5 min walk - 0.5 km
  • Ponte Vecchio - 6 min walk - 0.6 km
  • Piazza del Duomo - 6 min walk - 0.6 km
  • Uffizi Gallery - 9 min walk - 0.8 km

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 5 min walk
  • Peretola Airport (FLR) - 25 min drive

Restaurants

  • ‪Ristorante Lorenzo dè Medici - ‬2 min walk
  • ‪Cantinetta Antinori restaurant Florence - ‬2 min walk
  • ‪Banki Ramen - ‬1 min walk
  • ‪La Boulangerie Del Rifrullo SRL - ‬1 min walk
  • ‪Giglio Rosso - ‬1 min walk

About this property

Floren Hotel

Luxury hotel remodelled in 2024 and located near Cathedral of Santa Maria del Fiore
A short walk from Piazza di Santa Maria Novella and Piazza del Duomo, Floren Hotel provides a free breakfast buffet, a free daily manager's reception and a coffee shop/cafe. Stay connected with free in-room WiFi, with a speed of 100+ Mbps (good for 1–2 people or up to 6 devices), and guests can find other amenities, such as dry cleaning/laundry services and a bar.
You'll also enjoy perks such as:
  • Valet parking (surcharge), 1 meeting room and a computer station
  • A lift, a porter/bellboy and a 24-hour front desk
  • Tour/ticket information, coffee/tea in reception and smoke-free property
Room features
All guest rooms at Floren Hotel offer comforts, such as 24-hour room service and premium bedding, in addition to perks, such as pillow menus and laptop-compatible safes.
More amenities include:
  • Pillowtop mattresses and down duvets
  • Bathrooms with rainfall showers and bidets
  • 43-inch Smart TVs with satellite channels
  • Wardrobes/cupboards, electric kettles and heating

Languages

English, French, German, Italian, Spanish

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transport

  • Valet parking on site (EUR 50 per day; includes in/out privileges)

Food and drink

  • Free buffet breakfast available daily 7:00 AM to 11:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Free daily manager's reception
  • Hosted evening meal available daily for a fee of EUR 120
  • Snack bar/deli

Family friendly

  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Guidebooks
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service

Business services

  • Computer station
  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Hardwood flooring in room
  • Lift (73 centimetre wide door)
  • Smooth flooring in public areas
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk (90 centimetre high)
  • Wheelchair-accessible restaurant

More

  • 7 floors
  • Banquet hall
  • Built in 1200
  • Renovated entire property - June 2024
  • Smoke-free property
  • Traditional architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Pillow menu
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Bidet
  • Dressing gowns
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with satellite channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Meal delivery service
  • Minibar
  • Restaurant dining guides

More

  • 4G smartphone data speed
  • Air conditioning
  • Electrical adapters
  • Heating
  • Laptop-compatible safe
  • Smartphone
  • Soundproofed rooms
  • Unlimited free smartphone calls
  • Unlimited smartphone data usage

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age - 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are not available.

Payment types at the property

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 8 per person, per night, up to 7 nights.

We have included all charges provided to us by the property.

Optional extras

  • Valet parking fee: EUR 50 per day (in/out privileges)
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Hosted evening meal: EUR 120

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using the information in the booking confirmation

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Floren Hotel Hotel
Floren Luxury Hotel
Floren Hotel Florence
Floren Hotel Hotel Florence

Frequently asked questions

Is Floren Hotel pet-friendly?

No, pets are not allowed at this property.

How much is parking at Floren Hotel?

Valet parking is available for EUR 50 per day.

What time is check-in at Floren Hotel?

Check-in start time: 3:00 PM; check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at Floren Hotel?

Checkout is at noon. Late check-out is available for a fee (subject to availability).

Where is Floren Hotel located?

Located in Historic Centre of Florence, this luxury hotel is within a 5-minute walk of Via de' Tornabuoni and Piazza di Santa Maria Novella. Cathedral of Santa Maria del Fiore and Ponte Vecchio are also within 10 minutes. Unità Tram Stop and Valfonda - Stazione Santa Maria Novella Tram Stop are within a 5-minute walk.

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Floren Hotel Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 116 out of 149 reviews
Rating 8 - Good. 22 out of 149 reviews
Rating 6 - Okay. 4 out of 149 reviews
Rating 4 - Poor. 4 out of 149 reviews
Rating 2 - Terrible. 3 out of 149 reviews

9.8/10

Cleanliness

9.6/10

Staff & service

9.4/10

Amenities

9.6/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

10/10 Excellent

Jeffrey

Liked: Cleanliness, amenities, property conditions & facilities
Incredible property. The room was beautiful, great location and the staff was wonderful.
Stayed 1 night in Jun 2025

10/10 Excellent

Matthew

Liked: Cleanliness, amenities, property conditions & facilities
Very clean and comfortable with great service and a wonderful restaurant. We’ll be back next time we visit Florence.
Stayed 4 nights in Jun 2025

10/10 Excellent

STANLEY

Liked: Cleanliness, amenities, property conditions & facilities
Great service, great rooms, and close to everything. Highly recommend.
Stayed 3 nights in Jun 2025

10/10 Excellent

Elizabeth

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were amazing! The service was top notch. Lovely rooms and breakfast was outstanding. The eggs Benedict were the best I have ever had. The location was great. Our stay couldn’t have been better.
Stayed 3 nights in May 2025

8/10 Good

Michael

Liked: Cleanliness, staff & service, property conditions & facilities
Nice location
Stayed 2 nights in Mar 2025

10/10 Excellent

Wendy

Liked: Cleanliness, amenities, property conditions & facilities
We really enjoyed our stay at the Floren Hotel, Florence. Great location, close to railway station, restaurants, shops. 5 mins walk to Duomo. The hotel staff were friendly and professional. The restaurant was very good and the breakfast selection was excellent with a choice of continental or cooked to order. Bedroom was clean and good size, with nice bed linen, coffee machine & kettle, efficient air con. Bathroom was great with large walk in shower. Overall we had a great time and would stay at this hotel again
Stayed 5 nights in Jun 2025

10/10 Excellent

michael and eva

Liked: Cleanliness, property conditions & facilities
Fabulous stuff 👌😊
Stayed 5 nights in May 2025

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nicely designed, though not 5-star, strong 4-star, based on room size.
Stayed 2 nights in May 2025

8/10 Good

Jacob

It was nice and updated but the room had an interesting smell
Stayed 2 nights in May 2025

10/10 Excellent

Scott

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff was wonderful. Beautiful room and the glass was sound-proof! We are from Indiana.
Stayed 2 nights in Apr 2025

10/10 Excellent

Lisa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff are friendly and welcoming. The property is well cared for. The breakfast was a great touch! The area around the hotel is quite busy because of its proximity to the train station, but it's so close to everything and makes getting to all the sites so easy. We can't wait to return!
Stayed 1 night in Apr 2025

10/10 Excellent

Mohammed

Liked: Cleanliness, staff & service, property conditions & facilities
Nice
Stayed 4 nights in Apr 2025

10/10 Excellent

Curtis

Liked: Cleanliness, staff & service, property conditions & facilities
Great location and the staff was very nice
Stayed 4 nights in Oct 2024

10/10 Excellent

Kathy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient to all tourist
Stayed 5 nights in Dec 2024

8/10 Good

IRIS

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice hotel with friendly staff. Breakfast is exceptional. Only thing negative was noise from street. Otherwise it is beautiful hotel I would stay again
Stayed 3 nights in Mar 2025

10/10 Excellent

John

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel, very helpful staff, clean & modern.
Stayed 2 nights in Oct 2024

10/10 Excellent

Francisco

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely hotel. Really enjoyed our stay. The hotel is recently renovated and is in excellent condition. Great breakfast, friendly and helpful staff.
Stayed 2 nights in Nov 2024

10/10 Excellent

Neelima

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel, great location and brilliant staff.
Stayed 2 nights in Jun 2024

10/10 Excellent

Ricardo

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great overall experience and staff service, including great attention from Manager Eliss.
Stayed 4 nights in Dec 2024

10/10 Excellent

Teri

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I loved this hotel! The staff was amazing, the breakfast delicious and the location very convenient. I will stay here again.
Stayed 3 nights in Sep 2024

10/10 Excellent

Emily

Liked: Cleanliness, staff & service, property conditions & facilities
The hotel is a five minute walk from the train station and 5 minutes from the Duomo. 10 minutes from the river. Excellent for a girls trip. The hotel location and amenities made the trip easy. Staff are very helpful for getting your bearings. Basic laundry is a little expensive if you are trying to stick to one carryon and hope to do some shopping.
Stayed 4 nights in Mar 2025

10/10 Excellent

Laura

Liked: Cleanliness, staff & service, property conditions & facilities
Best location in Florence!
Stayed 4 nights in Nov 2024

10/10 Excellent

Nataliya

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice and elegant hotel in the great location! Highly recommend!
Stayed 5 nights in Oct 2024

10/10 Excellent

Pablo

Liked: Cleanliness, staff & service, property conditions & facilities
Wonderful helpful staff.
Stayed 4 nights in Nov 2024

10/10 Excellent

Amy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
One of the best hotels we have stayed at, from the moment you arrive to after you leave the staff provides excellent service and attentive care.
Stayed 4 nights in Sep 2024