It is a very nice hotel, located at a very quiet part of Hakuba. Hotel and various skiing resorts provide regular shuttle to train station and ski resorts so it's very convenient for us. Walking distance (< 1km) to restaurants and convenient store.
Staff are friendly and helpful. Breakfast spread is good, with good selection of both Western and Japanese. Do check out the onsen eggs, which are essentially the half boiled eggs in Malaysia.
On premise onsens are nice, and good introduction to onsen experience for first timers.
They have daily 3 to 4 hours of free flow of alcohols if you don't need them to make your room, which is a nice incentive and nifty surprise.
All in all, we are very happy with the hotel and our stays with them. Would come back again.