Firmdale, The City of London hotels

"In our case, the service and front desk went above and beyond the call of duty to make sure we had an amazing trip—for that we are grateful. Beyond that, the Wifi was exceptional, bedding perfect, AC actually worked (which is not the case in many 5star hotels in London), and most importantly the positioning next to the subway is the best!"

"I was accompanying my fiancé for travel. I’ve also stayed in this area a lot for my work. It’s a great base for work in the city or just as a tourist. Easy transport options, lots of food and drink options, lovely hotel. Great rooftop bar, small but adequate pool area. I’d asked for a room with a view but got an internal atrium view. We enjoyed the breakfast. I was able to have a late check out for a small fee. "

"Absolutely beautiful hotel, lovely helpful staff & great food. Loved it and will definitely return. "

"You’re right downtown. Everything is close."

"Great location. Staff were great. We had a problem with room service but it was sorted quickly and very efficiently. I forgot the staffs name but special thanks to them. We will be back. Great bar in the lobby and the roof top club was amazing."

"Convenient "

"We were pleasantly surprised to find this absolutely excellent lodging choice at a great price right in the heart of London. Upscale, clean, great staff and amenities, and just a short walk to the London Underground. My wife, friends and I thoroughly our stay at Apex City of London."

"Awesome "

"What a beautiful hotel with great friendly staff made our trip to London Even more great than what we expected."