Insa-dong

Seoul
Insadong featuring shopping and a city as well as a small group of people
This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relatively peaceful area of Seoul where there are many teahouses and art galleries. 

The main street, Insadong-gil, was once a stream that divided two towns. These ended in “In” and “Sa”, and were added to the word dong (neighbourhood) when they finally joined. During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study. The artistic community has remained and today the main thoroughfare offers 700 metres (2295 feet) of shops selling crafts and pottery. 

Insadong is also the best place in Seoul to get your hands on the traditional attire called hanbok and handmade hanji writing paper. Items on sale around Insadong vary greatly in value. You can pick up anything from cheap souvenirs to antique ceramics costing thousands of dollars. Visit the oldest book store in Seoul.

There are approximately 100 art galleries in and around Insadong. Hakgojae Gallery is a modern space exhibiting both traditional and contemporary art. The Gana Art Gallery has the one of the largest floor spaces in South Korea. Both attract local and international art aficionados.

Most of Insadong’s teahouses are found simply by exploring the winding alleyways that branch off Insadong-gil. Here, you’ll be offered all number of tea blends, as well as specialty dishes such as green tea flavored tiramisu. 

Spend some time admiring the area’s architecture. You’ll find old buildings with structures dating back to the 14th century, as well as temples, churches and contemporary glass galleries.

Insadong is accessible by subway. Get off at Anguk. Shops and galleries are open daily. Opening times vary, but are generally from mid-morning to evening. On weekends, vehicles are banned from driving down Insadong-gil, when stalls offering everything from candy to fortune telling are set up. Visit on a Saturday or Sunday to soak up the lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

Sotetsu Hotels The Splaisir Seoul Myeongdong
Sotetsu Hotels The Splaisir Seoul Myeongdong
4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu, Seoul, Seoul
The price is S$110 per night from 1 Jul to 2 Jul
S$110
per night
1 Jul - 2 Jul
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms in our ...
8.4/10 Very Good! (1,010 reviews)
"Very good hotel in every respect. However one star is missing due to the idiotic design of the bench and the writing table, where it is impossible to get to the bench without injuring yourself (10 cm gap between the two), and due to the socket layout and condition (those on the bench not working, ..."

Reviewed on 15 Jun,2024

Sotetsu Hotels The Splaisir Seoul Myeongdong
AMID HOTEL SEOUL
AMID HOTEL SEOUL
4 out of 5
38, Insadong 5-gil, Jongno-gu, Seoul, Seoul
The price is S$116 per night from 18 Jul to 19 Jul
S$116
per night
18 Jul - 19 Jul
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9/10 Wonderful! (201 reviews)
"Everything was good."

Reviewed on 10 Jun,2024

AMID HOTEL SEOUL
Grand Hyatt Seoul
Grand Hyatt Seoul
5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
Fully refundable
The price is S$383 per night from 15 Jul to 16 Jul
S$383
per night
15 Jul - 16 Jul
Book a stay at this spa hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the property condition in our reviews. Popular ...
8.6/10 Excellent! (1,001 reviews)
"Check in was great despite how congested with a long line of wait. Check out was the worst while there was no waiting line at all, missed airport bus due to waiting for a reception to be available. Breakfast experience reminded me of being in an old school canteen, not at all elegant and food selections ..."

Reviewed on 10 Jun,2024

Grand Hyatt Seoul
ENA Suite Hotel Namdaemun
ENA Suite Hotel Namdaemun
4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is S$175 per night from 20 Jun to 21 Jun
S$175
per night
20 Jun - 21 Jun
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,161 reviews)
"Convenient location and clean facility."

Reviewed on 14 Jun,2024

ENA Suite Hotel Namdaemun
LOTTE City Hotel Myeongdong
LOTTE City Hotel Myeongdong
4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is S$171 per night from 17 Jul to 18 Jul
S$171
per night
17 Jul - 18 Jul
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (1,786 reviews)
Great hotel centrally located
"Hotel buffet better than expected with many of the food items made in house. Close to Myeongdong Market, bus lines and subway. Staff friendly and helpful. Only negative is wait for elevators. Otherwise, would stay again."

Reviewed on 14 Jun,2024

LOTTE City Hotel Myeongdong
Lotte Hotel Seoul
Lotte Hotel Seoul
5 out of 5
30, Eulji-ro, Jung-gu, Seoul, Seoul
The price is S$356 per night from 8 Jul to 9 Jul
S$356
per night
8 Jul - 9 Jul
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the breakfast and the helpful staff in our ...
9/10 Wonderful! (1,522 reviews)
"Great service and location. Highly recommended if you only have few days in Seoul."

Reviewed on 15 Jun,2024

Lotte Hotel Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Insadong showing art and interior views

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Jogyesa Temple, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Gyeongbokgung Palace. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Myeongdong featuring shopping, street scenes and a city

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Dongdaemun History & Culture Park which includes a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Namdaemun Market which includes a city, street scenes and markets

Hoehyeon-dong

While you're in Hoehyeon-dong, take in top sights like Namdaemun Market and jump on the metro at Hoehyeon Station to see more of the city.

Hoehyeon-dong


Insa-dong