Seoul

Travel Guide

Seoul which includes a city and modern architecture as well as a small group of people
Myeongdong showing shopping as well as a small group of people
Seocho-gu showing a city, a river or creek and night scenes
Lotte World Tower showing a high-rise building, landscape views and a city
Myeongdong showing city views and a city as well as a small group of people

Seoul Travel Guide Video

The South Korean metropolis has some of Asia’s busiest markets and nightlife districts alongside tranquil teahouses and palaces surrounded by gardens.

Seoul is brimming with youthful vibrancy. Art galleries, cinemas, bars and boutiques are dotted all over the city. Seoulites are also in touch with their past, and you’ll find plenty of instances of traditional Korean culture in palaces and theatres. 

Korea has suffered from many conflicts, and some of the bruises still show in Seoul. The city’s Five Grand Palaces are testament to this all of these complexes have been destroyed or badly damaged. Today they have largely been restored to their former glory and house national treasures, art and traditional architecture. For particularly fine examples of these palaces, visit Gyeongbokgung, Deoksugung and Changgyeonggung.

Locals possess optimism and friendliness in abundance. Younger Seoulites will be eager to use their language skills to help you out, and older residents, although not as proficient with their English, are still overwhelmingly warm. 

Shopping opportunities in Seoul are boundless. Choose from designer outlets in Myeongdong, traditional craft shops at Insadong and bargain malls at the huge Dongdaemun Market. Wear your new attire while exploring the city’s nightlife. Hongdae Young Street has an eclectic collection of bars, clubs, live music and independent cinema. 

Soak up classic Korean culture at venues like Chongdong Theatre. Here, you can marvel at spectaculars featuring traditional music, dance and costume. Sample local cuisine at well-priced stalls and restaurants that serve Korean classics such as kalguksu (“knife noodles”) or donkas (deep-fried pork cutlets). Foodies will want to pay homage to the Korean national dish (kimchi) at the Pulmuone Kimchi Museum.  Kimchi is a fermented vegetable (cabbage, radish or cucumber) dish seasoned with spices. Finish your dining experience with a visit to one of Seoul’s excellent teahouses.

When you want some quiet time, escape to one of Seoul’s regenerated areas, such as Cheonggyecheon Stream. This stretch of water in the city centre features greenery, wildlife and local art. It’s a great example of Seoul’s ability to innovate, educate and entertain all at once.

Seoul has hot summers and cold winters. The best time to visit is around March through May (spring), or September through November (fall) . Navigate the city using the well-priced and efficient subway system, considered one of the best in the world.

Where to stay in Seoul

Myeongdong featuring shopping, street scenes and a city

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
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Gangnam-gu

4.5/5(68 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Starfield COEX Mall and Bongeunsa Temple. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Gangnam-gu
Hongdae which includes outdoor art, street scenes and a city

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Hongdae Street, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Hongdae
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Dongdaemun-gu

4/5(7 area reviews)

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Dongdaemun-gu
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
HOTEL THE BOTANIK SEWOON MYEONGDONG
HOTEL THE BOTANIK SEWOON MYEONGDONG
4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
The price is S$132 per night from 22 Jul to 23 Jul
S$132
22 Jul - 23 Jul
includes taxes & fees
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun Market are ...
9/10 Wonderful! (359 reviews)
"It was very nice for me and my family."

Reviewed on 26 Jun, 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
Sotetsu Hotels The Splaisir Seoul Myeongdong
Sotetsu Hotels The Splaisir Seoul Myeongdong
4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu, Seoul, Seoul
The price is S$105 per night from 16 Jul to 17 Jul
S$105
16 Jul - 17 Jul
includes taxes & fees
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful staff and the clean rooms ...
8.6/10 Excellent! (1,551 reviews)
"Hotel muy confortable, limpio, bien ubicado, buena atención"

Reviewed on 24 Jun, 2025

Sotetsu Hotels The Splaisir Seoul Myeongdong
The Shilla Seoul
The Shilla Seoul
5 out of 5
249, Dongho-ro, Jung-gu, Seoul
Fully refundableReserve now, pay when you stay
The price is S$386 per night from 30 Jun to 1 Jul
S$386
30 Jun - 1 Jul
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the helpful staff and the property condition ...
9.4/10 Exceptional! (1,001 reviews)
"This location is very customer centric. We love staying here because they’re very attentive and prompt."

Reviewed on 26 Jun, 2025

The Shilla Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Orakai Insadong Suites
Orakai Insadong Suites
4 out of 5
18 Insadong 4-Gil Jongno-Gu, Seoul, Seoul
Stay at this 4-star aparthotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,351 reviews)
Spacious and family friendly
"The suite was spacious and perfect for my small family. Kitchen had all basic necessities and bathrooms offered different options for bathing/showering the kids. Bedrooms were just as pictured. Hotel was clean and staff was friendly. The spa/pool was great for moments of relaxation and for the kids ..."

Reviewed on 25 Jun, 2025

Orakai Insadong Suites
Oakwood Premier Coex Center
Oakwood Premier Coex Center
5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu, Seoul, Seoul
Stay at this 5-star luxury aparthotel in Seoul. Enjoy free WiFi, free parking, and a casino. Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,393 reviews)
"Enjoyed stay fully and loved this area with kids too"

Reviewed on 25 Jun, 2025

Oakwood Premier Coex Center
Only for woman - Sadang House
Only for woman - Sadang House
2.5 out of 5
256 Sadang-ro Dongjak District, Seoul, Seoul
Stay at this aparthotel in Seoul. Enjoy free WiFi, laundry facilities, and slippers. Popular attractions Starfield COEX Mall and Namdaemun Market are located ...
7.6/10 Good! (6 reviews)
"Great budget inn . It take 5-7 minutes to walk to Isu station which is 3&7 subway line , also you can walk to to Sadang station (2 line). I will stay this place next time. BUT, this room is extremely small and inside bathroom is too tiny. If you are tall or not thin, this inn is not yours."

Reviewed on 22 Jun, 2025

Only for woman - Sadang House
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Things to do

Reviews of Seoul

4.5
Top destination
5 - Excellent
237
5 - Excellent 57%
4 - Good
151
4 - Good 36%
3 - Okay
25
3 - Okay 6%
2 - Disappointing
0
2 - Disappointing 0%
1 - Terrible
1
1 - Terrible 0%

5/5 - Excellent

Verified traveller

Seoul is the best holiday I've ever had and plan to go back as much as possible

4/5 - Good

Verified traveller

Unfortunately the Covina-19 virus meant, understandably, many things we had planned did not happen. However, Seoul seemed like a wonderful city that I would very much like to return to at some time in the future.

5/5 - Excellent

Arparus(penny)

Great City

5/5 - Excellent

Verified traveller

I love to go to korean many time. There are many attactive thing to do there every season. Nice wheather, food and shopping places

4/5 - Good

Verified traveller

It's a regular business location for me. A unique city, very westernised with friendly people and good attitude towards service.

5/5 - Excellent

Verified traveller

Good and kind people, they are trying to help me when I need help in walking direction and also good transportation.