Seongbuk-dong
Seoul
Visit Seongbuk-dong
Popular places to visit
Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
Things to do
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)
Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)
[DMZ Adventure] DMZ and optional Boat Voyage in River
Thrilling Korean DMZ 3rd Tunnel Tour from Seoul + Red Bridge Rush
Signature DMZ Tour: Exclusive Defector Talk & Suspension Bridge
Top hotels in Seongbuk-dong
ENA Suite Hotel Namdaemun
The hotel staff were very friendly and helpful. I appreciated their hospitality. The building was a bit old and looked a bit worn. However, the location was excellent. The staff were very friendly and made me feel very welcome.
Reviewed on 5 Jan, 2026
Sotetsu Hotels The Splaisir Seoul Myeongdong
Everything from the kind and courteous housekeeping staff to the reception staff. The hotel is not one to miss out on. The breakfast was spectacular also, plenty of choice and well worth the money paid for it.
Reviewed on 28 Dec, 2025
HOTEL THE BOTANIK SEWOON MYEONGDONG
Loved the room! Very clean and neat.
Reviewed on 8 Jan, 2026
Royal Hotel Seoul
Staff was polite and smiley. Room is cleaned daily. Location is unbeatable.
Reviewed on 29 Dec, 2025
Grand Hyatt Seoul
Clean, filtered water and coffee maker available in room which is convenient for longer stays.
Reviewed on 14 Nov, 2025
Shilla Stay Gwanghwamun Myungdong
Super helpful staff...went to have a relaxing night of pupus and beer and James served us. We were the last to leave the restaurant but he was so kind not to chase us out of the restautant. He was so kind and pleasant and he always had a smile when he was speaking with us. Went to the front desk ...
Reviewed on 27 Dec, 2025
Other neighbourhoods around Seongbuk-dong
Jongno-1.2.3.4 ga-dong
While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.
Insa-dong
Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.
Jung-gu
Myeongdong Street and Chungmu-ro are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.
Sogong-dong
Sogong-dong is popular for its popular shops. Explore top sights like Seoul Museum of Art and Sungnyemun Gate, and you can get around town on the metro at City Hall Station.
Seongbuk-dong
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- Bugak Skyway
- Bukchon Art Museum
- Bukchon Hanok Village
- Changgyeong Palace
- Dongwha Duty Free Shop
- Gwanghwamun
- Gwangjang Market
- Gyeongbokgung Palace
- Ikseon-Dong Hanok Village Holidays
- Insa-Dong Holidays
- Korea Furniture Museum
- Korea University
- Museum of Humanities
- Sejong Cultural Center
- Visit Anam-dong
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- Visit Ikseon-dong Hanok Village
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- Visit Jung-gu
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- Seoul National University Hospital
- Visit Pil-dong
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- Visit Seongbuk-gu
- Visit Sindang-dong
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- Visit Suyu-dong
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- Sukjeongmun Gate
