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This central Seoul shopping district is the place to buy quality brand products and stop for a bite to eat. 

ShoppingRiver ViewUrban


Made world-famous by a catchy 2012 K-pop song with quirky dance moves, this is still Seoul’s most talked about neighborhood today.



Alternative cafés and underground nightclubs complement the bowling alleys and high-end shopping malls of this spicy and exciting part of town.

DiningMountainPoolside Bars


This bustling café, culture and nightlife area of Seoul is a great place to mingle with Seoul’s students, artists and fashionistas.



Historic meets modern in this central district of Seoul, where good food, unique architecture and mountainous green spaces come together. 



Stand beneath the arch of an ancient city gate, then lose yourself in the labyrinth of a traditional Korean market in the bustling Jung district of Seoul.