Samseong-dong

Seoul

Samseong-dong which includes interior views
Samseong-dong
Samseong-dong featuring interior views and shopping as well as a small group of people
Samseong-dong showing interior views, shopping and signage
Samseong-dong showing a city and a high-rise building

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Centre, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theatre or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay programme allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Things to do


Top hotels in Samseong-dong

Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu Seoul
The price is S$352 per night from 25 Jan to 26 Jan
S$352
25 Jan - 26 Jan
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and 3 restaurants. Our guests praise the helpful staff and the property condition in their ...
9.4/10 Exceptional! (1,008 reviews)
Concierge is very knowledgeable. They send you to places they know, not just random google places. Ambasssor diamond perks were recognized. Breakfast was busy so they sent me to lounge.

Reviewed on 3 Jan, 2026

Grand InterContinental Seoul Parnas by IHG
L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu Seoul
The price is S$132 per night from 11 Jan to 12 Jan
S$132
11 Jan - 12 Jan
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
9/10 Wonderful! (1,756 reviews)
On the first day, the room amenities were restricted to one, though the booking was for two guests. I had booked this hotel with breakfast, but upon check-in, we were informed that we did not have breakfast and it was going to be an extra $36 USD per day. We showed them the booking and they told ...

Reviewed on 3 Jan, 2026

L7 GANGNAM by LOTTE HOTELS
Shilla Stay Samsung COEX Center

Shilla Stay Samsung COEX Center

4 out of 5
506, Yeongdong-daero Seoul Seoul
The price is S$153 per night from 12 Jan to 13 Jan
S$153
12 Jan - 13 Jan
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, a rooftop terrace and breakfast (surcharge). Our guests praise the clean rooms in their reviews. ...
8.2/10 Very Good! (1,023 reviews)
Love this place, very convenient to go around. COEX right in front of it! Very clean, spacious rooms and good bfast. Stayed for 15 days with family!

Reviewed on 4 Jan, 2026

Shilla Stay Samsung COEX Center
The Westin Seoul Parnas

The Westin Seoul Parnas

5 out of 5
524, Bongeunsa-ro, Gangnam-gu Seoul Seoul
The price is S$374 per night from 11 Jan to 12 Jan
S$374
11 Jan - 12 Jan
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and 3 restaurants. Our guests praise the breakfast and the helpful staff in their reviews. ...
9/10 Wonderful! (67 reviews)
Everything is great! New facility great location friendly staff

Reviewed on 5 Jan, 2026

The Westin Seoul Parnas
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu Seoul Seoul
The price is S$245 per night from 3 Feb to 4 Feb
S$245
3 Feb - 4 Feb
includes taxes & fees
Stay at this luxury aparthotel in Seoul. Enjoy free Wi-Fi, free parking and a casino. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (1,497 reviews)
Spacious room

Reviewed on 29 Dec, 2025

Oakwood Premier Coex Center
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is S$102 per night from 13 Jan to 14 Jan
S$102
13 Jan - 14 Jan
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (3,242 reviews)
The hotel staff were very friendly and helpful. I appreciated their hospitality. The building was a bit old and looked a bit worn. However, the location was excellent. The staff were very friendly and made me feel very welcome.

Reviewed on 5 Jan, 2026

ENA Suite Hotel Namdaemun
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Samseong-dong

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Gangnam-gu

4.5/5(68 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Seven Luck Casino Seoul Gangnam Branch and Seonjeongneung Royal Tombs. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Gangnam-gu
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Yeoksam 1-dong

While you're in Yeoksam 1-dong, take in top sights like Kukkiwon or Teheranno, and hop on the metro to see more of the city at Yeoksam Station or Eonju Station.

Yeoksam 1-dong
Seoul Forest showing a garden and a city

Seongsu-dong

While you're in Seongsu-dong, take in top sights like Seoul Forest or Hangang Park, and hop on the metro to see more of the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Olympic Park showing a city, a garden and a high-rise building

Songpa-gu

4.5/5(5 area reviews)

Consider exploring the abundant dining options in Songpa-gu. If sightseeing is on the list, Lotte World is a top attraction. Hop on the metro at Jamsil Station or Mongchontoseong Station to see more of the area.

Songpa-gu
Seocho-gu showing a bridge, a river or creek and modern architecture

Seocho-gu

4.5/5(3 area reviews)

Consider a visit to KEPCO Art Center and take some time to enjoy the abundant dining options during your time in Seocho-gu. If you want to see more of the city, jump on the metro at Yangjae Station or Nambu Bus Terminal Station.

Seocho-gu
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Itaewon-dong

If you're spending time in Itaewon-dong, you might enjoy attractions like Itawon Street and Namsan Mountain Park. You might also enjoy the neighbourhood's ample dining options before hopping on the metro at Itaewon Station to see more of the city.

Itaewon-dong


Samseong-dong

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