Samseong-dong

Seoul

A modern indoor space with a glass staircase, metal scaffolding, and a sign reading "North".
A large bronze sculpture of a hand holding a bottle labeled "GANG NAMI STYLE" in an urban setting with tall buildings and a clear sky.
A modern shopping mall with escalators, glass railings, and illuminated signs.
A Zara Home store with a modern interior design, featuring a bed, a mannequin, and various home decor items.
A cluster of modern skyscrapers with reflective glass facades under a clear blue sky.

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Centre, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theatre or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay programme allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Stay near popular Samseong-dong attractions

Things to do


Top hotels in Samseong-dong

L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu Seoul
The price is S$161 per night from 20 Jul to 21 Jul
S$161
20 Jul - 21 Jul
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (1,870 reviews)
"房间整洁,服务态度好,出行便利"

Reviewed on 11 Jul, 2026

L7 GANGNAM by LOTTE HOTELS
Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu Seoul
The price is S$484 per night from 19 Jul to 20 Jul
S$484
19 Jul - 20 Jul
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and 3 restaurants. Our guests praise the helpful staff and the property condition in their ...
9.6/10 Exceptional! (1,007 reviews)
"Clean, modern, business luxury type hotel. Location is decent (right above coex and 2 metro stations). Taxis are a problem especially during rush hour. For foreigners, it is particularly even more difficult as 1) there is basically no flagging down taxis even at the hotel as all taxis even when dropping ..."

Reviewed on 10 Jul, 2026

Grand InterContinental Seoul Parnas by IHG
The Westin Seoul Parnas

The Westin Seoul Parnas

5 out of 5
524, Bongeunsa-ro, Gangnam-gu Seoul Seoul
The price is S$430 per night from 6 Aug to 7 Aug
S$430
6 Aug - 7 Aug
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and 3 restaurants. Our guests praise the breakfast and the helpful staff in their reviews. ...
9.4/10 Exceptional! (209 reviews)
"Very clean"

Reviewed on 7 Jul, 2026

The Westin Seoul Parnas
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is S$347 per night from 14 Jul to 15 Jul
S$347
14 Jul - 15 Jul
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,007 reviews)
"Beautiful hotel. Beautiful room. Incredible pool area (but unfortunately, it’s an extra fee which they don’t tell you until you see it on your bill - I didn’t like that. The breakfast buffet was wonderful."

Reviewed on 5 Jul, 2026

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is S$229 per night from 10 Aug to 11 Aug
S$229
10 Aug - 11 Aug
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,698 reviews)
"Great place and a great location, walking distance to several shops and stores. English speaking staff was very helpful. emart is located inside the hotel building and a CU mart across the street. Location is probably 20-25 min walk to Myeongdong district. Bar stools inside the room were very uncomfortable ..."

Reviewed on 11 Jul, 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lotte Hotel World

Lotte Hotel World

5 out of 5
240, Olympic-ro, Songpa-gu Seoul Seoul
The price is S$344 per night from 11 Aug to 12 Aug
S$344
11 Aug - 12 Aug
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free parking, 2 restaurants and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular ...
9.4/10 Exceptional! (1,506 reviews)
"This property was absolutely gorgeous! The staff goes the extra mile to help you every step of the way! My room was beautiful and faced the Sky Tower. At night the view was magnificent. If you are a shopper, foodie or just enjoy sightseeing, this is the place for you! Evaudnee"

Reviewed on 11 Jul, 2026

Lotte Hotel World
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Samseong-dong

Find the best Samseong-dong areas for the activities you enjoy most. Learn more about Samseong-dong
Learn more about Samseong-dong

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Gangnam-gu

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like COEX Convention and Exhibition Center and Starfield COEX Mall. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Gyeongui Line Forest Park, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Jongno-gu

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Bukchon Hanok Village. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.



Samseong-dong

Explore a world of travel with Expedia