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Top reasons to visit South Korea

• Adventure Activities: South Korea is ideal for outdoor enthusiasts, offering skiing at renowned resorts and various adventure sports for families.
• Rich Cultural Experiences: Discover the unique blend of ancient temples and modern attractions that reflect South Korea's vibrant heritage.
• Beautiful Coastal Scenery: Jeongdongjin and other coastal areas provide stunning ocean views and serene beaches for relaxation.
• Diverse Culinary Scene: Indulge in a wide array of local cuisines at charming restaurants, showcasing the country's rich flavours.
• Warm Hospitality: Experience the friendly nature of locals, making your visit even more enjoyable and memorable.

Find great hotels in South Korea

Experience the vibrant culture of South Korea while enjoying a comfortable stay in a variety of accommodation options, including hotels and pensions. Whether you're travelling for business or leisure, you'll find pet-friendly hotels and seaside retreats tailored to your needs. Explore the best Seoul hotels, featuring modern amenities and exceptional service, ensuring your visit is both enjoyable and memorable.

• LOTTE CITY HOTEL MYEONGDONG: Situated in the vibrant shopping district of Myeongdong, this 4-star hotel boasts a guest rating of 9.0 out of 10. LOTTE CITY HOTEL MYEONGDONG is an ideal choice for those seeking a blend of business travel and leisure shopping experiences. Guests can enjoy modern amenities including a well-equipped fitness centre, an on-site restaurant serving local and international cuisine, and complimentary Wi-Fi. The hotel’s convenient location allows easy access to various shops, cafes, and cultural attractions, making it a perfect base for exploration.
• NINE TREE BY PARNAS SEOUL MYEONDONG 2: This contemporary 4-star hotel, also rated 9.0 out of 10 by guests, is designed for business travellers looking for a comfortable stay in the heart of Myeongdong. NINE TREE BY PARNAS offers modern decor, a business centre, and meeting facilities, ensuring that all business needs are met. Guests can unwind in stylish rooms equipped with necessary amenities, including free Wi-Fi and flat-screen TVs. Its proximity to major transport links and shopping areas enhances the overall experience for those looking to combine work with leisure.
• L7 GANGNAM by LOTTE HOTELS: With a guest rating of 9.2 out of 10, L7 GANGNAM embodies a chic city theme, appealing to both business and leisure travellers. Located in the bustling city centre, this 4-star hotel features trendy decor and an array of amenities, including a rooftop bar that offers stunning city views. The hotel also provides a fitness centre and versatile meeting spaces, making it suitable for those on business trips. Guests appreciate the stylish rooms equipped with modern conveniences, ensuring a comfortable and enjoyable stay.

Where to stay in South Korea

South Korea offers an exhilarating blend of culture and adventure, with vibrant cities like downtown Seoul showcasing its bustling atmosphere. Visitors can explore the rich history and modern charm of the capital, while nearby Jeongdongjin promises serene coastal beauty. With a variety of accommodation options, from chic hotels to family-friendly stays, there’s something for every traveller. Experience the warm hospitality of friendly locals as you embark on an unforgettable journey through this dynamic country.

• Seoul: As South Korea's bustling capital, Seoul is a vibrant metropolis where modernity meets tradition. This dynamic city is characterised by its skyscrapers and historic palaces, offering a rich tapestry of experiences year-round. Visitors are drawn to Seoul for family outings, urban exploration, and business ventures. The city’s shopping districts, including Myeongdong and Dongdaemun, provide an endless array of retail therapy. Notable landmarks such as Gyeongbokgung Palace and Namsan Park offer cultural insights and stunning vistas. With its diverse culinary scene and lively public markets, Seoul promises an unforgettable journey for every traveller.
• Busan: Situated along the southeastern coast, Busan is South Korea's second-largest city, famed for its beautiful beaches and vibrant marine culture. The city welcomes visitors throughout the year, especially during the summer months. Busan is ideal for family holidays and beach lovers, with Haeundae and Gwangalli beaches being popular spots for sunbathing and water sports. The local markets, such as Jagalchi Fish Market, showcase fresh seafood and local delicacies. Additionally, the picturesque Gamcheon Culture Village offers a unique blend of art and history, making Busan a perfect blend of relaxation and cultural exploration.
• Pyeongchang: Nestled in the scenic Taebaek Mountains, Pyeongchang is renowned for its winter sports and stunning natural landscapes. This city experiences a highly seasonal influx of visitors, particularly during the winter months for skiing and snowboarding at its world-class resorts. Additionally, the summer months attract adventure enthusiasts seeking hiking and outdoor activities in the nearby national parks. Notable attractions include the Olympic Park, which showcases the legacy of the 2018 Winter Olympics, and the serene beauty of Odaesan National Park. Pyeongchang offers a perfect getaway for those seeking adventure and breathtaking scenery.

Things to do in South Korea

Shopping

Explore the vibrant Myeongdong Shopping Street, where you can find popular cosmetics and trendy fashion. For a more traditional experience, visit Insadong, known for its unique handicrafts and souvenirs. Don't miss the bustling Dongdaemun Market for a diverse selection of clothing and accessories at various price points.

Recreation

Spa Lei in Seoul offers a tranquil oasis with traditional Korean treatments and modern wellness therapies. Guests can indulge in soothing massages and rejuvenating facials, complemented by a serene environment and calming music, providing a restorative retreat from the bustling city life.

The Healing Garden in Jeju Island invites visitors to connect with nature through herbal therapy and outdoor yoga sessions. Surrounded by lush landscapes, the garden provides a peaceful setting for relaxation and self-reflection, enhancing the overall wellness experience.

Hanbang Wellness Centre in Busan showcases the principles of traditional Korean medicine. Guests can explore herbal remedies and participate in wellness workshops, learning about natural healing methods while enjoying a calming atmosphere designed for rejuvenation and balance.

Wellness Village in Gangwon-do features luxurious hot springs and tranquil spa treatments. Visitors can unwind in mineral-rich waters, partake in meditation sessions, and savour healthy cuisine, all set against the backdrop of stunning mountain scenery for a holistic wellness experience.

Adventure

Experience the stunning views at Songdo Bay Station while gliding smoothly on the cable car, perfect for families and adventure seekers. Alternatively, unleash your inner speedster at the BMW Driving Center with exhilarating motor racing activities. For more breathtaking panoramas, the Yeosu Cable Car offers a thrilling ride above picturesque landscapes.

Nightlife

Experience the vibrant nightlife in Seoul at Hongdae, where you can find live music, bustling clubs, and trendy cafes. Head to Gangnam for upscale bars and stylish lounges, while Itaewon offers a diverse mix of international venues and lively street scenes. Enjoy the energy and excitement of each neighbourhood.

Booking tips and Expedia advantages for South Korea

To save money on your trip to South Korea, consider visiting between January and March, when prices are generally lower. Opt for accommodation on Wednesdays for the best rates, as Saturdays tend to be the most expensive. Use Expedia’s search tool to filter results by budget, location, and hotel type, including eco-friendly options. Additionally, combining hotel bookings with flights and activities can lead to significant savings. Look out for discounts and compare prices to ensure you find the best deals available.

• The most and least expensive months on average to stay in a hotel: The cheapest months to stay in South Korea are January to March, where the prices are slightly lower. This is in comparison to July to August and December, where prices are slightly higher.
• The most and least expensive days on average to stay in a hotel: The least expensive day to stay in South Korea is Wednesday. The most expensive day to stay in South Korea is Saturday.
• Find cheap hotels on Expedia: Expedia’s search tool enables you to specify your budget, chosen location, and various other preferences. You can organise your search results to display prices from lowest to highest, ensuring you find the most affordable hotels first. Additionally, you have the option to filter by hotel type; for instance, selecting the Eco-certified filter will showcase sustainable and environmentally-friendly hotels that are available for booking.
• Consider bundling your trip: You can potentially save money by combining your hotel reservations in South Korea with your flights and activities by opting for an Expedia package.

Find the best attractions in South Korea

South Korea is an excellent destination for outdoor, family, and adventure holidays. Visitors can explore a variety of attractions, including beautiful beaches, serene temples, and informative museums. Whether you seek cultural insights or outdoor experiences, the diverse points of interest within and around South Korea promise to cater to every traveller's needs.

• Gwangalli Beach: Gwangalli Beach offers a relaxed atmosphere with its soft sands and stunning views of the iconic Gwangan Bridge. Visitors can enjoy a variety of water sports or simply unwind by the beach, experiencing the vibrant local nightlife as the sun sets.
• Myeongdong Street: Myeongdong Street is a bustling shopping district, renowned for its vibrant street food scene and eclectic mix of shops. Families can explore the latest fashion trends while indulging in delicious local delicacies, all within a lively outdoor setting.
• Lotte World: Lotte World is an expansive theme park that features thrilling rides, an indoor ice rink, and a folk museum. It provides a delightful blend of entertainment options for families, ensuring a fun-filled day for all ages.

Best time to go to South Korea

The best time to visit South Korea can depend on the weather and when visitor numbers rise and fall. The hottest average temperature in South Korea falls in August, when visitor numbers are average and weather is mostly sunny with moderate rain. The coolest average temperature in South Korea falls in January, visitor numbers are average and weather is mostly sunny with no rain.

Calendar Month	Temperature	Precipitation	Cloudiness	Occupancy	Pricing
January	30.2°F (-1.0°C)	No Rain	Mostly Sunny	Average	Slightly Low
February	34.2°F (1.2°C)	No Rain	Mostly Sunny	Slightly High	Slightly Low
March	46.6°F (8.1°C)	Light Rain	Mostly Sunny	Slightly High	Slightly Low
April	52.3°F (11.3°C)	Light Rain	Mostly Sunny	Slightly High	Average
May	62.1°F (16.7°C)	Light Rain	Mostly Sunny	Average	Average
June	70.5°F (21.4°C)	Light Rain	Mostly Sunny	Average	Average
July	75.7°F (24.3°C)	Frequent Rain	Mostly Cloudy	Average	Slightly High
August	77.0°F (25.0°C)	Moderate Rain	Mostly Sunny	Average	Slightly High
September	68.9°F (20.5°C)	Light Rain	Mostly Sunny	Average	Average
October	60.6°F (15.9°C)	Light Rain	Mostly Sunny	Slightly Low	Average
November	46.9°F (8.3°C)	Light Rain	Mostly Sunny	Slightly Low	Average
December	31.5°F (-0.3°C)	No Rain	Mostly Sunny	Slightly Low	Slightly High